Modern design and coastal design may seem like a bit of an odd couple. After all, modern design is known for its crisp lines, bold shapes, and sleek minimalism. Coastal designā€”with its vibrant colors, beachy prints, and kitschy dĆ©corā€”is known for just the opposite.

But, combine the two, and you end up with something truly special. ā€œModern coastal design is a fresh, simplified take on traditional coastal dĆ©cor,ā€ Ariel Schuster, sales and design consultant at Artaic, says. ā€œIt leans into the visceral experience of being in a coastal environment without being so literal.ā€In other words, you end up with an aesthetic that feels like the beach, so much so that you donā€™t need dĆ©cor telling you where you are.

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Modern coastal design blends the sleek minimalism of modern design with the beachy feel of coastal design. The result is typically a space filled with clean lines, coastal colors, and subtle nods to the beachy surroundings.

ā€œModern coastal design evokes the feelings of that beachy lifestyle without the obvious kitsch,ā€ Kate Shaw and Betsy Moyer, co-founders of the experiential design firm Retreat, say. That means fewer surfboards, fewer ocean photographs, and fewer fish-lined patterns. On the whole, you can expect to swap statements for subtleties. Focus on suggesting a sense of place to your guests rather than shouting it at them the moment they walk through the door.


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